Ani Attamian

Ani Attamian is an accomplished AI and business transformation keynote speaker, business adviser and Founder and Chief Solution Designer of LEMA Collective, known for exposing the structural problems that prevent organisations from achieving meaningful transformation. With more than 22 years of enterprise experience, including an 11-year career at Google, Ani brings extensive expertise in artificial intelligence, business transformation, data, customer behaviour and digital innovation to the stage.

Ani developed her expertise through a career spanning technology, marketing, product development and client strategy. She earned a Bachelor of Science in Business Administration and Management from Northeastern University before completing a Master of Science at Boston University, later undertaking advanced product management study. Her early career included working as Global Product and Client Manager for iSEBA at Aegis Media, followed by client services positions at iProspect and iCrossing. These roles gave Ani first-hand experience of how businesses respond to changing technology, customer expectations and digital disruption. In 2012, she joined Google as Digital Industry Lead, Global Technology, initially based in San Francisco. After moving to London, Ani progressed to become Senior Digital Industry Lead, Global Retail and Technology, managing relationships with some of Google’s largest retail clients across EMEA. During this period, she secured a pan-EMEA Pathfinder Partnership with Dyson, led a major collaboration with Jamie Oliver and worked alongside agencies including Dentsu, Havas, IPG and Publicis.

In 2018, Ani was appointed Head of Publishing Product Partnerships for Europe, the Middle East and Africa at Google, leading regional business strategy, operational processes and partnerships until 2024. Among her most significant achievements was helping lead the EMEA launch of Google’s auto-narrated audiobooks, using machine learning and text-to-speech technology to expand audiobook production. Ani worked across Google Assistant, Play, Hardware, Marketing, Policy, Legal and YouTube, giving her a rare perspective on how complex organisations turn technology into commercially valuable products. After leaving Google, she founded LEMA Collective in 2024, bringing together specialists in business strategy, data architecture, software development, digital marketing and AI to solve structural business challenges. Ani has since developed her Data-to-Decision Sequence, a methodology centred on exposing the underlying problem, ranking priorities and building solutions in the correct order. She also serves as a Board Adviser to the ARI Literacy Foundation, championing greater educational access.

As a keynote speaker, Ani challenges leaders to examine whether their organisation has the foundations required to make AI and transformation successful. She has addressed audiences at World Travel Market, SXSW London, the GCVA Conference and The Tourism Society, alongside delivering a guest lecture at King’s College London. Ani is particularly valuable for businesses investing heavily in AI while struggling with fragmented data, unclear accountability or disconnected teams. Combining senior Google experience with current advisory work, she translates complicated challenges into practical actions, giving audiences a clearer understanding of what needs fixing first and how stronger foundations can create sustainable commercial results.