Rory Sutherland


Rory Sutherland is the Vice Chairman and Co-Founder of Ogilvychange as well as a marketing and advertising expert. Rory co-heads a team of psychology graduates who look for ‘butterfly effects’ in consumer behaviour – extremely important and valuable information. Sutherland describes these ‘butterfly effects‘ as very small contextual changes which can have an enormous effect on the day-to-day decisions that people make.

In other words, Sutherland describes the process that many agencies will go through; lots of agencies will talk about ‘bought, owned and earned‘ media. Sutherland explains that he also looks for what many companies do not; ‘invented media’ and ‘discovered media’. This allows him to seek out those unexpected and inexpensive nudges that could transform the way that people think and act.

Prior to founding Ogilvychange, Sutherland was a copywriter and creative director at Ogilvy for over 20 years. Sutherland joined Ogilvy in 1988 as a graduate trainee. Sutherland has previously been the president of the IPA (Institute of Practitioners in Advertising), Chair of the Judges for the Direct Jury at Cannes and has spoken multiple times at TED Global. Additionally, Sutherland also writes regular columns for The Spectator, Market Leader and IMPACT, and also on occasion, writes pieces for Wired.

A brilliant motivational speaker, Rory Sutherland is a prime example of an expert in the industry. With some of the best first-hand experience in marketing and advertising, many believe that The AD Man has got advertising down to a tee.

To book Rory Sutherland as the marketing speaker for your corporate event, function or conference, simply contact the Champions Speakers agency by emailing or by calling a booking agent directly on 0207 1010 553.