Former reality television star, Mike Hassini was the stylish Romeo of The Only Way is Essex (TOWIE). Spending three years on the show, Hassini quickly became a fan favourite for his charming nature, and lively story lines, and has since grown an enviable platform across social media. Turning his attention to his personal training business, Hassini knows how to capitalise on his vast following, ensuring his business venture success. At events, Hassini’s recognisability is guaranteed to make him the highlight of the occasion, as he signs autographs, poses for photos and can even act as a celebrity host.
The former broker joined ITV’s TOWIE cast in 2015, a new man on the scene Hassini instantly caught the attention of his fellow cast and the viewers. Giving audiences an insight into his lavish lifestyle, each week Hassini would showcase his social activities, relationships and exotic trips, making him an engaging cast member to watch. After three years, in 2018, Hassini left the show to focus on his fitness career, but not without having established himself one of the most loyal fan bases of the series, who have continued to follow the updates of the charming star.
Gaining an interactive and dedicated following on social media is no easy feat, however, Hassini has achieved this with aplomb. Since departing from TOWIE, he has continued to experience growth on his platforms, and currently has over 275,000 Instagram followers alone. His content covers lifestyle, fashion and adventure meaning his following reach is diverse and vast, hence making him a popular choice for brand endorsements and collaborations. The confident media mogul has also repeated his success on Twitter with over 90,000 followers, each keeping up with the fast paced career of Hassini.
Currently, Hassini is devoted to his personal training, operating from the Ab Salute Gym in Essex. Having gained his personal training qualifications, Hassini has since carved out a thriving business as a 1-1 coach, and nutrition plan creator. With his results speaking for themselves it's no surprise that Hassini is in high demand, offering both virtual and in person sessions, able to cater to a range of demographics’ needs. For a famous face guaranteed to elevate your occasion, be it corporate, awards or otherwise, Mike Hassini has the popularity required to ensure a success.