How Tesla Are Revolutionising The Automotive Industry

Automotive is a billion-pound industry with companies all over the world constantly producing new and innovative cars. However, ever since Martin Eberhard and Marc Tarpenning founded Tesla back in 2003 and were joined by Elon Musk, Tesla has been changing the way they do things, innovating to stay ahead of the competition.

Beginning development in 2004 Tesla’s Roadster model was first delivered to customers in 2008 and became the first legal all-electric car which used a lithium-ion battery. The brand has continued to grow since then opening stores all over the USA, in Europe and Asia.

Tesla Roadster

Tesla Roadster

What makes Tesla different?

Quite simply they were the first and originals to bring electric car products into the mainstream. Whilst the first ever electric car was actually created in 1834 they continued to be a novelty until Tesla came along.

Many famous manufacturers including Nissan have praised Tesla as the ‘catalysts’ proving that there was a demand for more efficient vehicles. The company are also incredibly ambitious continuing to get bigger and better. They are currently working on a new system to make the battery life of their products last longer and need less charging.

How is Tesla changing the world?

As well as making travel more efficient and environmentally friendly, Musk and Tesla also strive to make their products affordable to all consumers.

This was demonstrated in 2016 with the unveiling of their new product the Model 3. Dubbed as an ‘affordable electric car’ the vehicle is Tesla’s cheapest product to date. The basic model will be available for £24,423 and despite not being distributed to customers until later this year, pre-orders have already been made in countries all over the world including the UK, Australia and China.

Elon Musk stood next to the Model S


How does Tesla’s autopilot work?

One of Tesla’s most significant developments in recent years is the car’s autopilot feature. First developed in 2014 some of their products already include parking assists but Tesla is aiming even higher.

The end goal is to be able to demonstrate full self-driving cars by the end of this year and have them on the roads by 2019. Musk even went as far to say that in two years’ time drivers could sleep for the entirety of their journey.

The technology used involves cameras mounted on windshields which have a 360-degree view of the road. Able to detect, traffic lights, road signs, lane markings, other vehicles and any other obstacles that may cause collisions.

Martin Eberhard

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