Strictly star James Jordan hosts Stars Lingerie Awards in London

James Jordan

The Stars Underlines Best Shop Awards was inaugurated in 2007 and has since grown in prestige within the lingerie industry. The annual ball is an evening that celebrates excellence in lingerie, swimwear, nightwear and legwear and provides recognition for lingerie boutiques and stores that have excelled over the years.

Champions Celebrity and former Strictly Come Dancing professional James Jordan was the host of choice for the recent awards that took place at the Shakespeare Globe in London. The talented dancer has gained a wealth of professional achievements since turning professional back in the year 2000 and shared his dancing expertise on the BBCs popular dancing show Strictly Come Dancing for eight years.

The event was James’ hosting debut and he made the perfect host for the evening adding fun, excitement and professionalism to the awards. He also had a great confidence in front of an audience of nearly 300 guests.

The awards saw stores and boutiques from the UK, Italy, Germany and North America enjoy a fantastic evening and all of which were thrilled with the opportunity to meet and be photographed with James.

These were the winners:
Best Newcomer: Louby Lou’s Lingerie
Concept Shop: Caroline Randell
Large Department store/chain: House of Fraser
Independent Department Store: Smith Bradbeers
Specialist E-tailer: Mish Online
Multi-product E-tailer: Bravissimo
Legwear retailer of the Year: Elys of Wimbledon
Personal Touch: Carol’s pf Bishops Stortford
Reference Shop: Sheen Uncovered
Special Care recognition: Embrace
Excellence & Outstanding achievement: Chantilly
Editor’s Choice: W H Good
Suppliers of the Year: Wacoal
The Oscars of the lingerie industry

To book James Jordan for your next event with Champions Speakers, please call Jack Hayes on 08453 313 031 or email