We're living in fascinating times. And I think the fascination comes from the fact that the cognitive sciences used to have their own path, so if you studied computer science, then you would study computer science irrespective of biology, or of neuroscience. What we've seen over the past few years is actually those cognitive sciences coming together.
And there are much more overlaps between them. So the exciting thing is infotech and biotech sort of coming together. And that's where I see a lot of innovation coming over the next decade.
What I like about data so much is the fact that in some cases, when it's measured correctly, when you're being very thorough on the data, sometimes, you know, it's a slam dunk, you can't argue against it, it closes a situation of debate.
It provides sort of factual evidence and makes the decisions as a result much faster. I think what we're starting to learn more and more right now is things that we've considered not scientific enough, such as, you know, gut feeling, and intuition, are becoming actually more scientific than we initially thought they are.
So to give you an example, you know, we believe that our conscious mind is what makes us make decisions and decide where we want to go. But it's actually the main part of our brain that we don't have even access to, the subconscious mind where all the decisions, all the calculations are actually being made.
Because there are some things that we are not aware of, and, are due to our computing power in the brain, perhaps, that shines a light on something that currently our conscious mind cannot even see.