Lars Silberbauer

Senior Global Director Of Social Media & Video At LEGO Group

After 7 years at LEGO, Lars made the decision to join Viacom as the Senior Vice President of MTV Digital Studios, leading teams in New York and Los Angeles. He relocated from London to New York from November 1st. His role is to drive the MTV brand on digital and focus on the development of digital originals.

His former role at LEGO was Senior Global Director of social media & Video at LEGO Group where he was responsible for the innovative toy company’s global strategy and execution on social media, search and execution (paid and organic), YouTube channels, LEGO TV and the Chinese equivalent.

He built a global team of digital marketers in 5 different locations (London, Shanghai, Billund (Denmark), Los Angeles and Enfield (Massachusetts).

​When he started at the LEGO group there wasn’t even an official LEGO page on Facebook. Last Christmas, Adweek scored LEGO as the number one brand on Social Media and YouTube in the toy industry and still in July 2016, Mediapost still ranks LEGO as the most engaging brand in the world on social media.

​Lars been named as one of the 25 most Innovative and influential marketers in Europe by the Holmes Report.

In 2014 he launched LEGO® TV in 40 markets. LEGO® TV is a native mobile experience for kids where they can experience high quality animated LEGO content and also heads up the LEGO YouTube channels which has reached more than 1 billion views.

Before joining LEGO Group he worked for 10 years in the digital and broadcast media industry as digital strategist connecting traditional broadcasting with digital experiences. Later on, he worked as creative manager heading up a team of designers and developers creating the illumination of the Danish Radio Concerthouse build by the French architect Jean Nouvel.

He started his career in digital working with web development and user research in New York and he holds a BA & MA in Digital Media Science and an HD in Innovation and Organizational Strategy.

To book Lars Silberbauer as the technology speaker for your corporate event, function or conference, simply contact the Champions Speakers agency by emailing or by calling a booking agent directly on 0207 1010 553.

When at corporate events, Lars is known to cover the following topics:

  • Digital Innovation
  • Social & Cultural Trends
  • Technology Speaker
  • Technology In Business
  • Business Speaker
  • Social Media Marketing