Leading teams and innovating some of the world’s best known brands, Rafe Offer is an expert in marketing and knowing exactly what a consumer wants. In his career Rafe has worked as Global Marketing Director for Coca Cola, Director of Global Marketing for Walt Disney whilst also consulting corporations such as Microsoft, Aviva and Amazon. A pre-eminent marketing speaker, Rafe has addressed hundreds of audiences and delivered his invaluable advice to a vast array of corporate sectors.
Joining the Walt Disney Company as a Brand Manager in 1993, Offer created the ‘having fun never goes out of style’, campaign for Mickey Unlimited adult products. In three years, Disney saw sales grow from $50m to $800m, thanks in part to Rafe’s negotiations for WalMart and Sears to allocate more in-store space for Disney’s products. Describing how the firm managed this, Rafe gives audiences an insight into global business during talks as a keynote speaker.
After this strong performance in the US, Rafe was appointed as Director of Global Marketing for the corporation, leading a $12 billion Consumer Products license. Rafe developed business strategies and helped 57 countries to implement the Disney ethos, resulting in nest profits rising 21% each year Rafe held the position.
In 1997, Offer moved to Coca Cola as a Group Brand Manager. Rafe led an eleven-strong team of executives that overlooked engineering, product, procurement, marketing, packaging and sale. Offer’s efforts led to an extra $55m in profit for the brand. Rafe moved up the corporation to Global Marketing Director in 1999, controlling global sales of $1.2 billion as well as developing strategy for Coca Cola’s first ever eCommerce initiative.
After his time at Coca Cola, Rafe moved to Diageo plc in London whilst also consulting for big brands such as Microsoft, Aviva, The Daily Mail and Amazon.
A consummate professional with a wealth of experience in a number of sectors, Rafe is an ideal keynote speaker and marketing speaker for any event, no matter how large.
To book marketing speaker Rafe Offer for your event with the Champions Speakers agency, simply fill in our online form or call us on +44 1509 85 29 27 today.
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