Martin Glenn

Branding and marketing guru, Martin Glenn is a highly experienced figure in both the sports and consumer packaged goods sectors. Through senior positions at industry leading companies, including PepsiCo, Birds Eye iglo and Walkers, Martin has honed his expertise and reputation as a transformative resource to international brands. More recently transitioning into the sports industry and non executive roles, Martin now dedicates his time as an educational speaker for corporate clients, able to elevate their marketing strategies to create innovative brands. Eloquent, established and highly personable, keynote talks from Martin are invaluable to business audiences.

Big brands have been the central focus of Martin’s career, and his global approach to marketing has been described as visionary. From 14 years spent at PepsiCo UK & Ireland, eventually as CEO, to over six years as Birds Eye iglo CEO, Martin’s leadership is as exemplary as his marketing strategies. Fronting such industry defining companies has seen Martin gain a reputation for reshaping the future of long standing family favourites through his authentic campaign creation. Recognised in first position on the Influential Marketers list in Marketing Magazine, Martin’s contributions to the industry are defining.

A graduate from the prestigious University of Oxford, Martin launched straight into the role of Brand Manager for the internationally renowned Mars Petcare. Responsible for the UK and Germany branches, Martin spent nearly five years developing their marketing, and maintaining their European reputation. Having established himself as an innovative strategist, Martin spent the next 14 years of his career as the Marketing Manager, Director and CEO of Walkers Snack Foods. Taking the well loved brand in a new, yet recognisable direction saw Martin introduce the iconic Gary Lineker campaign, which remains synonymous with the brand today.

Most recently, Martin has transferred his talents to the sports sector, being named CEO of The Football Association in 2015, Martin fronted the governing body until 2019, when he was announced as the Chairperson of the Football Foundation. Having invested heavily in grassroots football as the FA leader, Martin is continuing his ambitions for the football community in his current role. Backed by decades of business experience, in both sports and CPG, Martin’s keynote talks cover valuable corporate topics like leadership, branding and marketing.