Martin Glenn

CEO OF THE FOOTBALL ASSOCIATION

The man who holds the highest position in English football, Martin Glenn is the CEO of the FA. One of the country’s most successful businessmen Martin is responsible for the biggest decisions in the English game.

A former CEO of United Biscuits, Martin Glenn has been at the helm of some of the largest food giants in the UK. A pre-eminent marketing speaker, Martin understands how to position a corporate giant in the market place and nurture growth for sustained periods.

Former UK and Ireland President of PepsiCo UK, Martin secured the position after undertaking the role of president at Walkers Snacks ltd. Martin introduced England legend Gary Lineker to the brand and triumphed the launch of the Doritos Tortilla Chip. As head of PepsiCo UK, Glenn had control of a business approaching $2 billion as well as strong double digit operating margins. Leading the food and drink market, Martin oversaw top-line growth of 7% in conjunction with a doubling of profitability, well in excess of any major competitors. As a marketing speaker, he seeks to provide invaluable advice for listeners concerning corporate turnaround and securing a strong operating profit.

Taking charge of Birdseye after being released from Unilever’s grip, Martin had to deal with an organisation losing money and suffering from a long-term problem of under-investment. With the firm desperately launching up to 70 new product lines a year for only 3% of them to last, Martin adopted a ruthless strategy of cost cutting and factory closures in an attempt to stop the company’s downward spiral. With content that has the ability to be tailored to a client’s brief, Glenn is guaranteed to be a consummate professional as a keynote speaker, addressing key topics related to running a commercial empire.

A fantastic business speaker, Martin led by example when changing how Birdseye do business. Martin re-examined <Birdseye’s branding and listened to consumer concerns in order to market their goods in a healthier and more attractive guise. Thanks to Martin’s decisive actions and innovation in their packaging, including the abandonment of Captain Birdseye, the firm now operate over a £200 million profit per annum.

Having forged a reputation for overseeing some of Britain’s most successful brands, he was a natural choice when it came to appointing a new FA CEO in 2015. Having been a football fan for his whole life, upon taking the role he said he hopes to concentrate on improving coaching at grass root level and help the FA compete in the global market.

Martin’s talks as a keynote speaker span a wide range of topics concerned with maximising firm’s output and market placement. A fantastic personality for corporate environments, Martin engages and interacts with guests to ensure everyone feels part of the journey a firm undertakes when changing their identity.

To book Martin Glenn as the marketing speaker for your corporate event, function or conference, simply contact the Champions Speakers agency by emailing agent@championsukplc.com or by calling a booking agent directly on 0207 1010 553.

When at corporate events, Martin is known to cover the following topics:

  • Marketing & Sales
  • Business Speaker
  • Corporate Tranformation
  • Branding & Market Placement
  • Rebranding

“The talk was engaging and thought provoking and feedback from key clients is that they have used some of the messages at their board meeting this morning. The best speaker we have had on our series of dinners to date and Martin will be hard to beat.” – Kate Reid, RSM