Lord Alan Sugar


#3 in Richtopia’s British Entrepreneurs Top 100 in 2018 and #6 in the Top 10 UK Entrepreneurs list published by Addicted to Success, Lord Alan Sugar enjoys a net worth of £1.14 billion making him the 95th richest person in the UK. He serves as the business magnate on BBC’s The Apprentice, where he searches for the greatest entrepreneurial minds in the country.

The Apprentice has run for 14 series, with Lord Sugar heading up the board room, hiring and firing contestants since the first series launched in 2005. On the show, he proved himself a firm but fair boss, who could be both ruthless and encouraging when discussing the merits of his candidates.

It is Lord Sugar’s outspoken personality that has marked him out as a major British media personality, and his business knowledge that continues to be sought-after by global institutions and corporations. As a prominent business speaker, he has been called upon to speak to audiences at the likes of The London Business Forum, Oxford Union, Cambridge Union and Google.

In addition to delivering keynote speeches across the UK, he has appeared regularly in the media, having been interviewed on This Morning, Channel 4 News and Loose Women. His Good Morning Britain – Head to Head with Piers Morgan segment which saw him and Morgan reignite their longstanding feud was widely watched and has since garnered over 1.7 million views on YouTube.

Lord Sugar founded consumer electronics business, Armstrad in 1968, driving it to double its market value every year when it first started out. Undercutting competition with low-cost production, it produced hi-fi systems before capitalising on the personal computer revolution, launching a series of products to compete with other tech heavyweights. Amstrad was listed on the London Stock Exchange in 1980 and in 2007 he sold his remaining shares in the business to BSkyB for £125m.

In addition to his work with Amstrad, he was Chairman and part-owner of Premier League football team, Tottenham Hotspur for a decade between 1991 and 2001, as well as becoming a member of the Labour Party and their biggest donor between 1997 and 2015. He was knighted for services to the Home Computer and Electronics Industry in 2000, showing just how influential Lord Alan Sugar is in the wide world of British business.

To book Lord Alan Sugar to make a personal appearance as the retail speaker for your corporate event, function or conference, simply contact the Champions Speakers agency using the contact details below:

When at corporate events, Lord Sugar is known to cover the following topics:

  • Business Speaker
  • Futurism Speaker
  • Marketing
  • Managerial
  • Corporate Turnaround
  • Small Business
  • Change Management

Take a look at a Q&A with Lord Sugar at the Oxford Union, below:

Listen to some of Lord Sugar’s words of wisdom, below: