Lord Alan Sugar

Entrepreneur & Star Of The Apprentice

A terrific retail speaker, Lord Sugar discusses possible future trends and developing consumer behaviour as a keynote speaker. With extensive experience of the corporate world, Lord Sugar is a pre-eminent authority on the business speaker circuit.

Most well known to the mass audience through his TV show, The Apprentice, Lord Sugar challenges a collection of business hopefuls over a number of weeks and a variety of gruelling tasks in order to be his business partner. The winner receives an investment of £250,000 and partners with Lord Sugar to get their business up and running, and making money.

Enjoying a vast and varied career in the business world, according to the Sunday Times Rich List, Sugar joined the “billionaire’s club” in 2015 and in 2016 they estimated his fortune at £1.15bn, and ranked him as the 95th richest person in the UK. In 2007, he sold his remaining interest in the consumer electronics company Amstrad, his largest and best-known business venture.

Alongside Amstrad, Lord Sugar bought Tottenham Hotspur football club in 1991, taking on the role of chairman. He spent nine years as chairman before selling his majority stack in the club in 2001 to leisure group ENIC for £22 million. As well as showing some basic rules of thumb for budding entrepreneurs, Lord Alan is one of the government’s team of figureheads who travel around schools and universities inspiring young people to have an entrepreneurial spirit.

To book Lord Alan Sugar to make a personal appearance as the retail speaker for your corporate event, function or conference, simply contact the Champions Speakers agency by emailing agent@championsukplc.com or by calling a booking agent directly on 0207 1010 553.

When at corporate events, Lord Sugar is known to cover the following topics:

  • Business Speaker
  • Futurism Speaker
  • Marketing
  • Managerial
  • Corporate Turnaround
  • Small Business
  • Change Management