Craig Sams


Business speaker and chocolatier Craig Sams is best known as the co-founder of British chocolate company Green & Blacks; now a subsidiary of Cadbury’s Green & Blacks is one of the most successful confectionary brands in the UK.

Born in Nebraska, Craig relocated to England in 1966 hoping to open up a speciality diet restaurant; putting his first foot on the business ladder more than forty years ago Craig remains an incredibly successful businessman and retail speaker. As well as founding Green & Blacks Craig Sams, in partnership with his brother Gregory, also manages an organic and whole foods resellers, Whole Earth Foods.

Working as a business and retail speaker, alongside his brother Greg and father Ken Craig Sams is still strongly involved with Whole Earth Foods and their offshoot project Seed Magazine – the Journal of Organic Living. Alongside his work as a business speaker, Craig Sams spent time as the Honorary Treasurer of The Soil Association from (1990 – 2001) and later as Chairman from 2001-2007. Following this, Sams went on to chair Soil Association Certification Ltd for two years and continues to be involved in the organisation as a director.

Craig Sams is also known for his cook books and cookery publications as well as his work as a retail speaker, both of which have been positively received by audiences both far and wide.

To book Craig Sams as the retail speaker for your corporate event, function or conference, simply contact the Champions Speakers agency by emailing or by calling a booking agent directly on 0207 1010 553.