Rajat Paharia

At the heart of a contemporary world, Bunchball founder, Rajat Paharia is renowned as the 'father of gamification'. Having brought the industry to life in 2007, Rajat has developed an unparalleled understanding of the technology that has fast integrated itself into the corporate sphere, spying new opportunities for businesses to engage with consumers.

Looking at the opportunities for businesses to craft stronger relationships, build loyalty and drive a community around their products using big data, Rajat can explore and explain the benefits of gamification to corporate audiences in his presentations. Able to break the subject down into digestible chunks or explore it in immense detail, depending on the needs of your conference, Rajat is a typically engaging big data and gamification speaker.

Proven to increase sales, customer satisfaction, collaboration and engagement, gamification presents a prospect that more and more businesses are beginning to get on board with. Speaking on the gamification of business and the changes to how we use big data, Rajat has spoken for events for PureMatter, the GSummit SF 2013 and IBM Connect 2013.

Speaking as a panellist and keynote at presentations around the world, Rajat's extensive experiences in gamification allow him to contribute essential information on user behaviour, customer loyalty, game mechanics, as well as the importance of big data and gamification.

Rajat's solutions through Bunchball saw the launch of the social gaming and gamification industries, and today, clients include Adobe, Ford, Coca Cola and Cisco to name a few. He is the writer behind the New York Times bestseller, Loyalty 3.0 How to Revolutionize Customer and Employee Engagement with Big Data and Gamification, and works with companies across a range of industries.

Awarded a Knighthood for his contribution to policy change in Africa, Rajat is an undisputed thought leader in his field. He can deliver unique and powerful keynotes focussing on the themes of technology and design. A masterful public speaker who inspires a sense of awe from audiences while on stage, he brings with him a world of possibilities for company progression.