Professor Damian Hughes


Professor Damian Hughes is an international speaker and bestselling author who combines his practical and academic background within sport, organisational development and change psychology, to help organisations and teams to create a high performing culture.

He is the author of eight best – selling business books, including Liquid Thinking , Liquid Leadership , How to Change Absolutely Anything, How to Think Like Sir Alex Ferguson, The Five STEPS to a Winning Mindset and The Barcelona Way: Unlocking the DNA of a Winning Culture. He has also been nominated for the 2007 William Hill Sports book Of The Year Award for Peerless, his biography of boxing great Sugar Ray Robinson. In 2009, he co-authored a critically acclaimed biography of boxing legend, Thomas Hearns in Hitman: the Thomas Hearns Story. In 2013, his latest biography, Marvelous Marvin Ha gler became the UK’s best selling sports biography.

He was appointed as a Professor of Organisational Psychology and Change for Manchester Metropolitan University in September 2010.  He is currently serving as a member of the coaching team for Scotland Rugby Union and Canberra Raiders. His innovative and exciting approach has been praised by Sir Richard Branson, Muhammad Ali, Sir Terry Leahy, Sir Roger Bannister, Tiger Woods, Jonny Wilkinson and Sir Alex Ferguson .

To book Professor Damian Hughes as the sports keynote speaker for your corporate event, function or conference, simply contact the Champions Speakers agency by emailing or by calling a booking agent directly on 0207 1010 553.

“Having read this book, I am flattered that I have been presented as a role model and am delighted to be asked by Damian to offer a foreword for ‘Liquid Thinking”.

“As someone that has achieved many of my own personal goals and experienced the satisfaction from doing so, I would recommend that you adopt the lessons and techniques, which are captured in this excellent book, to greatly assist you in achieving your own ambitions. Go ahead. Take the plunge and become a fellow liquid thinker.” – Sir Richard Branson

“As a double Olympic decathlon Champion, I am fully aware of the demands that are required to be the best and achieve your dreams. I am very familiar with the tips, skills and techniques demonstrated and I recommend that you take some time and sit and read this book. The skills taught can be invaluable and if applied could change your life!” – Daley Thompson

“An evening with Damian was enlightening and energising. I came away buzzing with ideas and plans to improve my service to be the absolute best in our field. Reading the book was good but hearing him live was amazing.” – NHS

“Damian was asked to help our team think about engaging an organisation after a period of significant change. He inspired the room with his down to earth approach, fabulous stories and really challenged our thinking on what effective communication really is. I would recommend Damian as a speaker for any group looking for new thinking and inspirational leadership ideas; delivered in a way that really makes you challenge yourself and consider why you didn’t think of that because it’s explained in such a simple common sense way.” – McDonalds

“Seven years ago Damian inspired, provoked and challenged me when I attended one of his Liquid Thinking sessions and I have incorporated my learnings from this session into every part of my life personal and professional. Seven years on and Damian has done it again. Using thought provoking and inspiring stories he has challenged and inspired us and more importantly given us a common language with which we all can use. Thank you Damian!” – Mars

“Damian came to speak to a variety of our colleagues. All of the 100 delegates who came along to Damian’s session chose to come along, because they felt they could develop more in the area of being a real Change Catalyst.” – Boots

“He was received very well! Everyone said they took at least 2 or 3 points that they could relate to their own lives – professional or personal. Also there was a lot of comments on how he clearly knew what he was talking about having multiple relevant examples when challenged or asked a question.”
Ashleigh, Duracell UK